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, due to the dramatic technological development. It doesnÂ’t matter where youÂ’re going, the journey always starts with online research and booking. Even the competition in the online booking ecosystem has evolved over years. Travel search engines showing hotel or flight availability, and providing well-researched data across multiple sources over price comparison, are more popular, including online travel agencies. The important factor is how to lure consumers towards your travel website. LetÂ’s take a good look at how.