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And by the numbers, no sporting event has ever created the buzz like the FIFA World Cup this year, with more than 2010Â’s 3.2 billion people watching at least part of the World Cup. With the increasing adoption of smartphones and tablets, fans seem to be moving across from the screens to interact with media. Two out of three American soccer fans are expected to use their smartphone or tablet to enhance the World Cup experience. Take a look at how this yearÂ’s World Cup serve as a measure of the massive migration to mobile devices across the globe.