Category: science Hits: 1852
ThereÂ’s a lot more going on in your brain that meets the eye when you sees the golden arches of McDonaldÂ’s or NikeÂ’s signature swoosh. In 400 milliseconds, a logo can trigger emotional responses and even behavioral change. Neuroscience tells us that logos and the brands behind them can activate parts of your brain in a much deeper manner than you can possibly imagine. Known brands trigger responses trigger responses in the same brain areas where human relationships are processed.