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to determine how the world perceives a particular website and how useful the website will be for their users. Unlike on-page SEO that focuses on settings to your website, off-page SEO refers to activities that occur outside the boundaries of your webpage, such as link building, social media, and social bookmarking. Off-page factors are essential for giving your website greater exposure to generate more links, more visits, and more mentions on social media platforms. Learn more about the off-page SEO factors in the infographic below.