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The way and rate at which search engine optimization has evolved, it’s quite hard to match up to that. Historically, SEO was simply a process of adding a bunch of keywords to a web page and then monitoring their ranking on Google. But SEO is way past those conventional methods now. Click through rates and conversions – which are now key factors in the eye of Google. This infographic shares the key differences between the old SEO and that of today in the visual below.