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However, it finally got its worth ever since the business organizations started harnessing its full potentials. Recent search algorithm updates have turned social media into a powerful entity. Especially for startup companies, who have to start from the scratch, social media has proved to be one of the most powerful tools to sustain their online presence. And social media is very important for the growth of a startup. HereÂ’s an infographic illustrating the connection between startups and social media, and how startup can be benefited by proper harnessing the power of social media.