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YeahÂ…they donÂ’t call it the search giant for no reason. In fact, Google is everywhere. ItÂ’s not a surprise Google holds more than 67% of the U.S. search engine market share. This means marketers need to worry about what exactly Google is looking for. There are so many factors that influence the organic search page rankings. The following infographic lists around 200 that make up GoogleÂ’s ranking algorithm.