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And like every other marketer, youÂ’d probably be planning on your holiday campaigns in full swing. This yearÂ’s holiday season will reportedly be about socializing commerce, and about 62 percent of the marketersÂ’ primary goal is to drive sales and extending brand reach. A whopping 92 percent of the marketers plan to spend the most of their social marketing budget on Facebook alone. LetÂ’s take a look at the numbers on how social media marketing plays a crucial role in driving sales this holiday season.