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And the very best thing to do that is to create content that speaks directly to their interests and needs. Now that the content marketing field is filled with blogs, images, videos and whitepapers, itÂ’s really necessary to shift the focus towards the content, so that would actually spur consumers into action, thus the term content amplification comes to picture. LetÂ’s take a look at the infographic below to learn about content amplification and how it is vital to a successful content marketing campaign.