Color – Dominates Buyers

Category: business   Hits: 1553

share tweet share

About 80% of people shop on the basis of color choices and appearance. The following infographic states interesting facts regarding color preferences of people on shopping. It says that people give priority to stuff by considering its appearance by 93%, texture by 6% and sound/smell (if any) by 1%. Besides, it also specifies that color helps in brand recognitions by 80%.

share tweet share Google