Category: business Hits: 1693
ItÂ’s a powerful technique to deliver the right ad to the right consumer at the right time and place. RTB is a style of programmatic buying in which digital advertising opportunities are auctioned off in real time. Auctions take place in matter of seconds as advertisers bid on the right to show some ad immediately after you open an app or click a new web page. Look the infographic below to learn more about real time bidding.