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Local Marketing is the process of optimizing your website, and other marketing efforts to attract awareness within your local region, or community. Local marketing is crucial to small, local businesses because it focuses on targeting people within your immediate community and getting them to your storefront, or onto your website. Now that computers and mobile devices are more prevalent than ever, the internet is one of the number one ways people seek out products and services. Google receives over 90% of inquiries made across all search engines, and in 2019 at least 72% of consumers that conducted a local search visited a store within 5 miles of them. What does this mean for you and your business? It means it is critical that you are employing local marketing tactics to specifically target potential customers near your business or service areas. If not, you are at risk of losing potential customers to non-local competitors or your local competition. Below we have compiled the top 10 local marketing trends you need to know for your business in 2020.